Discover how
CWR Funds can empower your startup!

At CWR Funds, we believe in taking a unique approach towards supporting startups. Our Crawl (C), Walk (W), Run (R) approach is designed to provide tailored support to our founders at every stage of their business.
Here's how our approach works:


During the crawling stage, we offer our founders the essential foundation to establish their business. This encompasses financing to cover the preliminary operating expenses of launching a business and mentorship to aid founders in navigating through the complexities of this phase by providing tools and playbooks which are designed to assist in determining the product-market fit, validating the idea, and developing the approach to gaining traction around the go-to-market (GTM) strategy. It includes things like customer discovery interviews, surveys, and A/B testing frameworks. Startups may acquire significant insights about their target audience and their requirements by employing these tools and playbooks, which can help them enhance their approach and product offers. As a result, they will be able to build a more successful go-to-market plan and gain momentum with their early clients.


In the walk stage, we work with our founders to help them evolve their product roadmap and refine their go-to-market (GTM) strategy. We provide additional funding to help founders scale their business and reach a wider audience. We also offer connections to potential customers, partners, and investors to help founders take their business to the next level. At this stage, we continue to provide mentorship and guidance to help founders make informed decisions and achieve their goals.


 In the run stage, we empower our founders to scale their business to realize their true vision. We provide significant funding to help founders accelerate their growth and expand their business. We also offer strategic support, including guidance on mergers and acquisitions, IPOs, and other exit strategies. At this stage, we continue to support our founders as a trusted partner, offering guidance and resources to help them achieve their full potential.

The key difference between each stage is the level of funding and support provided. In the crawl stage, the focus is on getting the business off the ground, with smaller amounts of funding and more hands-on mentorship and guidance. In the walk stage, the focus shifts to scaling the business, with larger amounts of funding and more strategic support. In the run stage, the focus is on accelerating growth and achieving the founder's vision, with significant funding and strategic guidance.